Hence, Trademark Registration has an important role to play in the modern marketing scenario.

How Trademark Registration in UAE Will Benefit Organizations?

Trademarks are essential assets to help grow their business. It helps in working hard to maintain the reputation and maintain the level of quality in the services and products.

1. Trademarks as a Communication Tool

Having a trademark registered Brand Logo communicates the brand story of reputation, emotional attributes, and reliability to the customers.

Customers like to hear the story from a brand to get associated with the products and services offered by a specific brand.

Trade Mark Registration – Crucial Component for Effective Marketing

Marketing channels are a medium to share the brand story to the customers using assets like the brand logo, brand color, images, and videos, etc.

All the marketing assets designed to be standardized and uniform for a brand to increase the recall value. If any competitors or other brands use the same assets or similar-looking ones, the effect of marketing will diminish.

Trademark registration is the solution to it. It helps in safeguarding a brand’s marketing efforts and reach the audience more effectively.

2. Customer can identify you easily

It is an easy way for customers to identify the brand. The organization can stand out from the competitors using the unique branding elements.

It is one of the efficient commercial communication tools to gain customer attention, gain trust, and make your business profitable.

3. Social media Branding

Branding is a key aspect for a company to establish its significant presence in the Digital world. With the intense competition in social media platforms, search engines, and other internet sources, brands to stay different through the branding assets put to use.

Having a standardized branding asset that is a trademark registered will help gain trust among the online visitors who might be your first-time visitors and would not be knowing much about the brand yet.

4. Valuable Asset

The value of Trademark Registered Assets will appreciate over time as the company goes and branding elements become widely used in marketing.

It helps in growing business into new industry verticals and ventures into newer geographies with easily gaming customer confidence and strong branding rights.

5. Employee Retention

Trademark Registration also enables the organization in providing a sense of security and positivity to its employees.

Also the reliability and quality of products and services make them feel motivated to work and be part of a reputed organization than a normal company.

6. Trademark Registration Validity

The validity of a Trademark Registration is for 10 years and is renewable by paint a fee. Depending on the geography where the trademark is registered under it has the scope being in use globally or locally.

Trademark Registration Certificate in UAE is issued by the Ministry of Economy and is governed by the Federal Law No.37 of 1992 Trademarks.

To know more details about the Process, Documents Required, Fees, etc., read: Trademark Registration

7. Enhance Investor Confidence

Investors will assess the trademarks under the brand before signing up with you and will have an enhanced value for the organization. Trademark registration increases security and helps in gain trust during any merging, franchising, or partnership, etc.

Having a company name trademarked for years has its reputation. Building a brand takes a lot of effort and trademarking help in securing the assets.

8. Protection from Counterfeits

Legal protection from Trademark Registration is helpful during an infringement or violation. As a company that has its assets trademark registered, they can file a legal notice against the counterfeit brand. The exclusive rights for your brand assets vests with you.

Why Registering a Trademark in UAE is Crucial?

The business ecosystem in UAE is very robust with a growing number of companies getting registered every year. According to the Ministry of Economy, a total of 300,000 licenses were issued in Dubai by the end of June 2020.

There is intense competition in every industry vertical here in UAE. Hence the business or products developed by you always have a risk of being copied.

Now, to stand out among competitors in UAE, there are rigorous marketing efforts required for brands.

Trademark Registration is an effective way to gain customer likes. There is a perceived trust associated with trademark registration in UAE. It helps to improve the quality and reliability of the brand.

Key Highlight of Trademark Registration

In the UAE customers give quality and customer satisfaction he tops priorities in every purchase. Registering a Trademark for your brand protects the marketing assets from get counterfeited or being used by others without permission.

It helps to legally cover the brand from the risk of losing credibility with customers after somebody uses your brand name, products & services without consent. As branding is very crucial in modern marketing. A lot of effort and investment go to marketing a brand.

Hence, additional investment into getting your brand asset secured is the most essential budgeting every organization must consider. The long-term positive effects of getting a trademark for your brand are way beyond the fee paid for the trademark registration.

To know more about Trademark Registration, connect with our expert Business Consultants right away!

Contact us: Aurion Business Consultants

The post 8 Reasons Why Trademarks Are Important to Your Business appeared first on AURION.

In Dubai, the most common and in-demand businesses always are Restaurants, Real estate, and car rentals. It is mainly due to the large ex-pat population here who have relocated for jobs from their home country.

Hence, there are immense opportunities for businesses while catering to the basic requirements of the Expat population in the UAE.

Type of Industry Sectors for Setting Up a Company in UAE

With growing digital adoption and internet penetration in the region, there are certain booming businesses in the digital space like eCommerce, Edu-Tech, Digital Marketing Agencies, etc.

Then there are Essential & Lifestyle Services businesses that receive great traction and demand which are Cleaning Services, Logistics Services, Technical Services, Equipment Leasing, etc.

Setting up an innovative business establishment in such niche areas will help achieve Significant market growth and stability easily as there would be very limited competition among the niche.

Let have a detailed look at each of the niche segments. The list is not exhaustive. There are numerous innovative business ideas and niche segments in Dubai that provide immense business opportunities and have a growing demand requirement from the consumers in the region.

Business Opportunities meeting Basic Consumer Needs

1. Restaurant

The Food and Beverages Segment in UAE is highly fragmented and includes a wide range of offerings starting from roadside stalls to 7-star hotels. So, identifying a niche with significant demand is important to succeed in the restaurant business. Dubai is home to more than 200 nationalities.

Hence, there is a sure shot demand for native cuisines of all these nationalities. Setting up a hotel that serves authentic cuisines of a specific national would make you stand out from the competition.

Things to Know for Setting Up a Restaurant in the UAE

Important aspects to consider here are the following:

1. There are certain Approvals from the Food Safety Department, Dubai Municipality for the floor space

3. Get the required Food Safety Certificates – ISO 20000:2018, HACCP, HALAL, etc.,

4. Choose the location close to a residential, office, or easily accessible tourist location, have ample parking facility, etc.

5. Finalize on the Space required and get the Tenancy Contract

5. Get all the kitchen equipment from trusted partners, with approved quality checks

6. Submit the documents to the Department of Economic Development (DED) to obtain the Restaurant License.

7. Choose the right company structure (LLC Company /Professional License) depending on the number of Shareholders.

Prepare the Shareholding Agreement accordingly and submit to the DED along with other documents and fee for obtaining the restaurant license.

2. Real Estate

The Real Estate sector is always an on-demand business in Dubai due to the growing demand from the ex-pat population and foreign investors.

There are various subcategories in real estate where you can start a company like the real estate agency, real estate brokerage, real estate funding & investment, real estate development, real estate consultancy, and more.

Though the real estate market like all other sectors is witnessing a downturn due to the Pandemic, the overall demand for businesses in this field is never going to lower. Property Management Companies are always in demand for providing property deals and real estate information to consumers intending to find new apartments in UAE.

3. Car Rentals

Car Rentals in Dubai are yet another essential service for foreigners, tourists, and the ex-pat population. Most of the residents in the UAE are short term residents or are here for less than five years.

Car Rentals are the most convenient option for the ex-pat population as they can avoid the risk of owning a depreciating asset and the allied costs of registration, renewals, and insurance.

The Car Rental business is lucrative in the UAE. However, there is a relatively significant investment (when considering the cost of the fleet – mostly leased). There is a requirement of having a physical office (150 Sq.m) with a parking facility for cars.

Having an Online Platform to facilitate booking, a GPS tracking facility for car tracking, a service agreement with maintenance shops for repairs, insurance coverage, etc., are overheads to be considered. There is an approval (No Objection Certificate) from RTA required for setting up a car rental service in Dubai.

Business Opportunities in the Digital Sector in Dubai

With the growing digital adoption by consumers in UAE, there are numerous online-based businesses available now in the region. Ecommerce based businesses are the most common one seen in UAE that is on a rise in recent years.

Followed by eCommerce, is the Education Technology-based businesses that develop intelligent applications, video tutorials, online classes, etc., focused on children, college students, and professional training students.

Another most popular business category is the Digital Advertising and Marketing Agency that has grown over years in Dubai. These are relatively low-cost business setup where professionals in the field of Digital Marketing join together to start a company.

The major cost overhead here would be the skilled employee salary, technology platform investment, and digital resource availability for the employees.

Business Opportunities in the Essentials Services

The essential and lifestyle category in UAE is another high demand sector where there is a lot of business opportunities for new entrepreneurs. Under the essential services is the most popular one is the cleaning services and followed by logistics support services.

There is a huge demand from the residential and commercial establishments in the UAE for Cleaning Services. With most of the households run by working people, the availability of cleaning services is on a rise always.

Similarly, the organizations in the UAE require a Cleaning Service Management Company to handle the facility cleaning and maintenance periodically to keep the surrounding apt for business ambiance.

On the logistics Front, courier companies, document clearing services, document handling companies, consumer courier drop-offs services, etc., are in much demand always in the UAE. 

Also, for general trading companies in UAE having assistance for International Trade, providing financial support, a Letter of Credit, equipment leasing, etc., is a must-wanted service.

Hence, in a nutshell, there are a lot of niche business opportunities in UAE that entrepreneurs can tap into by setting up a Free Zone or Mainland Company in the UAE.

To know more about Business Opportunities in UAE, talk to our expert team right away!

Read more about “5 Strategic Industry Sectors Ideal for Foreign Direct Investment in the UAE“.

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